Here is a small story about the Yahoo!- Once a strong player in digital Market

On 25th July 2016 , Verizon has announced the acquisition of Yahoo! for $4.8 Billion. It is important to see how the yahoo has played a major role in digital market and how it lost its grip.

Yahoo! Began to fade as Facebook and Google started attracting more and more users.

Even Yahoo! Was about to acquire Google for $3 Billion and Google refused and opted for $5 Billion, but yahoo! Rejected the option.

It’s a major step back for Yahoo! As Google become its major competitor and now it is valued at $527 billion

It’s not the end of the story, In 2008 Microsoft offered to buy Yahoo! For $ 44 Billion, but Yahoo! Was confident and rejected acquisition offer.

Finally when Marissa Mayer, former Google engineer took responsibility as CEO of Yahoo! And Promised to bring the Yahoo! back on track.

Now, Verizon (Telecom player) has bought the Yahoo! For $4.8 Billion.

Few conclusion to be taken from the above story,

• Yahoo never understood its market, To be specific Yahoo’s constantly been confused as to whether it’s a media company or a tech company

• The shift from a desktop world where everyone used home pages to a mobile and social world. Yahoo failed to build their own successful mobile and social products, This means they failed to adapt themselves to the trend

• Change in leadership (CEO’s) frequently made the company to lose its long term vision

People born in 90’s could able to imagine the Yahoo’s growth to decline, as most of the people from 90’s first mail ID was in Yahoo Domain. Hope, With the integration with Verizon and it’s AOL company it can bring back the business and make its own foot print.